SEO Results
Impressions
+313%
Clicks
+123%
Organic Traffic
+157%
1st Page Rankings
+6,000
About The Client
Education Walkthrough is a Chicago-based startup that empowers instructional leaders to grow great teachers. They create streamlined software tools that save educators time while delivering data-driven insights that give them the confidence to make decisions.
Project Goals
Education Walkthrough was doing their SEO in-house, primarily done by the owner himself. He no longer had the time to work on his website and was looking for a partner to help speed things along.
The goal of the SEO project was to increase organic traffic to over 30k monthly organic users, rank for relevant keywords on the 1st page and increase clicks on Google to drive more users to free trial sign up or lead magnet landing pages.
The SEO Process That Achieved Our Goals
To provide Education Walkthrough with the results they were looking to achieve, we did the following:
- Keyword Research
- Competitor Gap Analysis
- Full Technical SEO Audit With Implementations
- On-Page Optimizations of 1st, 2nd & 3rd Page Ranked Pages
- Site Wide Internal Linking Implementation
- CRO Audit and Implementation
- Homepage Copy Improvements To Provide Simple and Clear Value To The User
- (8) Net New Articles Each Month
The Results
After the first 6 months of SEO for Education Walkthrough, we optimized +25 existing articles, published +45 new pages, implemented +100 internal links, improved the site health score from 81% to 92% and improved the page speed performance on both mobile and desktop.
The results were beyond the clients expectations. Education Walkthrough reached their 30,000 monthly organic traffic goal in month 5. They also saw 1st page rankings grow from less than 3,000 to over 8,500.
Free trial sign ups increased from less than 200 per month to now over 500.
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