30 Day SEO Sprint Results
Impressions
+68%
Clicks
+41%
Organic Traffic
+47%
1st Page Rankings
+100
About The Client
Education Walkthrough is a Chicago-based startup that empowers instructional leaders to grow great teachers. They create streamlined software tools that save educators time while delivering data-driven insights that give them the confidence to make decisions.
The Clients Goals
Education Walkthrough was doing their SEO in-house, primarily done by the owner himself. He no longer had the time to work on his website and was looking for a partner to help speed things along.
The client was looking to achieve quick wins within the first month of the campaign to increase 1st page rankings, clicks, impressions and drive more organic traffic to build brand awareness.
The SEO Sprint Process
During the initial call with the client, we provided an audit of his website, which showcased the opportunities we’d be able to achieve within the first month of the campaign. This allowed for us to set realistic expectations and a timeline of everything we’d be doing during each month of the project.
To provide Education Walkthrough quick wins within the first SEO sprint, we did the following:
- Current Keyword Ranking Research
- Competitor Gap Analysis
- Full Technical SEO Audit With Implementations
- On-Page Optimizations of 1st, 2nd & 3rd Page Ranked Pages
- Site Wide Internal Linking Implementation
- CRO Audit and Implementation
- Homepage Copy Improvements To Provide Simple and Clear Value To The User
The Results
After the first 30 days of our SEO Sprint for Education Walkthrough, we optimized 15 existing articles, implemented over 50 internal links, improved the site health score from 81% to 92% and improved the page speed performance on both mobile and desktop.
The results were beyond the clients expectations. Education Walkthrough saw an increase of 200,000 impressions and 5,000 clicks on Google. This resulted in at 47% increase in unique organic users and a 45% increase in sessions.
The website’s overall keyword portfolio also increased from 2,988 total keywords to 4,531. First page rankings jumped from 291 to 440. SERP features jumped from 292 to 802.
The SEO Agency ambitious companies hire for
